I’m an award-winning writer, editor and content creator with 20 years’ experience and a proven track record in the media industry.

I specialise in lifestyle copywriting and content that resonates with consumers across a broad range of topics (food, business, travel, finance, wellbeing, psychology, environment, science etc). I’ve worked on top brands and my writing has appeared in many, many publications. My focus is on effective communication and vivid, compelling storytelling.

My first love is long-form feature writing, which has given me a solid foundation from which to adapt and expand into copywriting and content for digital platforms, from blog posts to listicles, share-worthy social media posts and more (keeping SEO and short attention spans in mind). I can also whip up copy for a newsletter or press release, or any format specific to a particular product or service. Strong research skills, a wide network of contacts to draw from and a warm, engaging tone ensure content hits its mark.

For more detailed information of my employment history, download my résumé here.